Noun
A
false
or
misleading
picture
of
environmental
friendliness
used
to
conceal
or
obscure
damaging
activities
.
Verb
To
disseminate
such
information
about
(
something
).
Most
often
used
to
tout
technologies
,
products
,
or
ways
of
doing
things
that
seem
environmentally
friendly
but
are
actually
not
.